The latest football kits,
shipped fast.
Founded in 2020 with one stubborn idea: getting the latest football kits should be fast, fair, and effortless.
Our story
The New Kits started in 2020 with one stubborn idea: getting the latest football kits should be fast, fair, and effortless — whatever league, whatever country, whatever release.
Back then, ordering a new-season kit meant choosing between three flavours of pain. Official club stores were brilliant if you supported that one club — useless if you wanted Marseille, Bilbao, and Boca Juniors in the same cart. Mainstream retailers stocked five clubs deep and called it a catalogue. Marketplaces had everything, but sizing was a lottery and tracking was a rumour.
So we built the shop we wanted to buy from. Hundreds of new-season kits across every major league, customisation in-house, every order inspected by hand, and a real human reply within one business day. That’s the standard. Five years on, it still is.
What’s changed since 2020
The catalogue grew. The team grew. The shipping got faster. But three things stayed exactly the same:
- Hand inspection before every dispatch. Not a sampling system — every single kit, every order.
- Real customer service. No bots, no canned scripts, no 6-day wait for a reply.
- One promise: defect-free. If something arrives wrong, we make it right. Full stop.
That’s what we mean when we say the way you’d want a mate to run a kit shop. We’re trying to be that mate.
Where we go from here
Football keeps adding leagues, clubs, and nations every season. Our job is to keep up — cover more of the game, ship faster, customise sharper, and stay obsessive about the basics. The kit you get from us in 2030 should feel like the same care you’d expect today, just with more options on the menu.
If you’ve shopped with us before, thanks. If you haven’t yet, we hope this is the start of a long thing.
Five years, growing every season.
Three things we won't compromise on.
Quality
Every kit is inspected before it ships. Stitching, sizing, fabric weight, badge placement — if it's not right, it doesn't leave the warehouse.
Speed
Orders ship in 2 to 4 business days. New releases land within hours of going public. You see it on Instagram on Monday, you're wearing it on Saturday.
Service
We reply to every message within one business day. Real people, real answers, no scripted bots. If something's wrong, we make it right — defect-free guarantee on every order.
From the kit drop to your doorstep.
We watch the drops
Our team tracks every new release across every league we cover. The moment a club drops a kit, we're sourcing it.
You pick & customise
Browse by nation, club, league, or new arrival. Add the name, number, and patches you want — we handle the printing in-house.
We inspect every kit
Every order is hand-checked: stitching, print quality, sizing, packaging. Anything off-spec doesn't ship.
Tracked to your door
Orders go out in 2 to 4 business days with tracked international shipping. We follow up if there's a customs hiccup or a delay.
Find your next kit.
Whether you're after the latest season, a Champions League third away, or a national team kit for the next tournament — chances are we've got it.
Browse all kits Got a question? Talk to us